Competition Law and Advertising Law

Your guide in all competition matters

Competition law describes the rules of fair play in the market. An entrepreneur’s actions and conduct have to adhere to it. Advertising law is part of competition law. A breach of regulations in the areas of competition law and advertising law is intensely followed by competitors, associations and other organizations.

Competition law and advertising law are among the core competencies of HERTIN & Partner. Our attorneys-at-law are experts that will guide you through the jungle of countless regulations that have to be observed by companies. We assist you in utilizing all legal options to place your products and services on the market in the best possible way without infringing existing regulations. We are here to support you in case one of your competitors should not observe the rules of competition.

Our services in the area of competition law

Amongst other things, our services comprise the following:

  • Legal support for advertising and marketing concepts from the initial idea until its realization (possibilities and limitations)
  • Legal evaluation of individual advertising measures or any of your activities, or those of your competitors, in the market (am I, is he allowed to do that?)
  • Measures regarding the protection of your products against plagiarism
  • Enforcement, both in and out of court, or blocking of measures in the area of competition law – ranging from cease and desist orders to legal proceedings

In addition, you can count on us in all matters regarding your market behavior or that of your competitors. Our attorneys-at-law prepare

  • Expert opinions regarding all matters in the area of competition law
  • Contracts for the protection of your company and industrial secrets
  • Creative solutions to enhance your market presence

… and much more

Testimonials regarding HERTIN & Partner‘s competition law team

"HERTIN & Partner can be 'recommended in good conscience' for the 'speedy, uncomplicated and open communication, unpretentious consultation and outstanding legal knowledge'" The Legal 500 – Germany 2014

"In several proceedings regarding copyright, trademark law and competition law, the firm has won groundbreaking proceedings in the past couple of years. Prof. Dr. Paul W. Hertin, who gave the law firm its name, is seen as one of the leading experts in the area of copyright and media in Germany (entertainment law, broadcasting law, press law and publishing law)." Kanzleien in Deutschland – 2014

"Dr. Hermann-Josef Omsels is associate lecturer at UdK, publishes in expert literature on a regular basis and has forged new paths with his online commentary regarding competition law. At the end of October 2012, when the German Advertising of Medicines Act was amended and various bans on advertising of medicinal products including drugs were lifted or modified, Omsels implemented any changes immediately and thus was the first one providing an online commentary regarding the new law." Kanzleien in Deutschland - 2013

"The 'outstanding' team of HERTIN & Partner advises in all matters of trademark law and is also recognized for its activities in matters of competition law (…). Hermann-Josef Omsels is recognized. 'Well-informed and convincing in court,' clients state." The Legal 500 – Germany 2012/2013

"Rating: The law firm, especially valued in all matters of competition law, is well-known for its legal action." Juve Handbuch 2013/2014

Contact Persons with HERTIN & Partner

Our competition law team comprises Dr. Hermann-Josef Omsels, Prof. Dr. Paul W. Hertin and Christian Zott.